Assignment 1: Case Problem “Amazon.com Inc.: Where to Next?”

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Read: the case “Amazon.com, Inc.”, Case MH0053, May 25, 2017

Prepare a Managerial Report (*) structured as follows:

Task 1-0 (max 1 gr. pt):   Overall requirements. Structure and present your paper in the form of a Managerial Report, with a cover page, table of content, executive summary, main body, appendices.

Expected length of Assignment 1: up to 6 pages APA format, excluding cover page, table of contents, and appendices

  • Task 1-1 (max 2 gr.pt): Select one of Amazon product lines or service and describe the business model of Amazon.com as of the end of the case (spring 2017)
  • Task 1-2 (max 2 gr.pt): Using the selected by you product line or service, answer the question: what is Amazon’s core competency?
  • Task 1-3 (max 2 gr.pt): Using the selected by you product line or service, answer the question: which of its competitors does Bezos need to pay most attention to, and why?
  • Task 1-4 (max 2 gr.pt): Using the selected by you product line or service, answer the question: where to next?
  • Task 1-5 (max 1 gr. pt): Prepare an executive summary

(*) Instructions: How to Write a Managerial Report.

Submit the completed document using the Attachments tool on this page. Please be sure to include your own name in the filename (last name, then first initial—for example: doej_assignX.doc) and in the text of the document, so your instructor/facilitator always knows whose submission he/she is reading.