Bellevue Hospital Marketing and Communication Plan

Bellevue Hospital Marketing and Communication Plan

Veronica Horne

IHP 510

Southern New Hampshire University

May 3, 2020









NYC Health + Hospitals/ Bellevue is one of the leading health facilities that offer competitive care in the New York City area and offers a wide array of mental and health programs for the city residents. Services offered cater to patients of all ages, to those not insured, or insured through state Medicaid plans or employer funded health care plans. Bellevue Hospital promotes through services through a variety of ways. These are through social media sites such as Facebook, Instagram, and Twitter, and of course through their own personal website.

Mission/Vision Statements

Bellevue Hospital’s mission is to offer highest levels of care to the entire population of New York While embracing compassion, cultural sensitivity, and dignity (NYC Health+Hospitals, 2018). This mission is extended to each and every patient, regardless of their ability to pay. So lack of medical insurance or money will not restrict a patient from being seen and properly treated. In addition to this, Bellevue Hospital mission includes to promote and protect, and be an advocate for the health, welfare, and safety of the people of the City of New York.

The vision statement for Bellevue Hospital “is to be a fully integrated health system that enables New Yorkers to live their healthiest lives” (NYC Health+Hospitals, 2018). In conjunction with these statements, Bellevue Hospital has incorporated into their strategic goals the ICARE standards for all of their staff. It breakdowns as follows: Integrity, to keep each and everyone safe. Compassion, to keep the well-being of patients first and foremost. Respect, to work together and respect one another. Excellence, tp pursue excellence and to keep learning.

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