Purpose of Assignment
The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.
As a Learning Team choose a brand (different from the Week 3 Learning Team Assignment) and a related brand strategy.
Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo video, etc. which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy. Each presentation should be a minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute minimum.
Note: Prezi presentations cannot be uploaded to the classroom. Please provide your instructor with the link to the presentation on the web. Prezi will provide you with a URL link to the presentation.
Discuss in a minimum 700 words the differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.
Note: Charts/graphs/tables in your Microsoft® Word write-up do not count towards the word count.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
These are the Team’s notes breaking up the assignment
Team we still need to sign up for parts of the paper. Here is where we are standing right now:
Apple is the product the team is using for the Power Point
For the paper: differences between the traditional media option and the new media option:
channel- This is my part
This is the team’s notes
When I looked up branding strategies the encyclopedia defined it as “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets. (https://www.entrepreneur.com/encyclopedia/branding)” For Apple, Inc. it is the sign of an apple in different colors and sizes depending on the era.
So we have to come up with slides to present why this is important. Does each of us want to do two slides?
Where company started- This is my part
Major impacts they have had-This is my part
Products they have developed
Why logo’s are important
Importance of Apple logo
Possible new logo’s
Reference slide (we will all take part in the reference slide)
For the paper:
differences between the traditional media option and the new media option:
channel-This is my part