Capstone Project & Future of Business Intelligence and Data Mining
Using the datasets from the midterm project, create a data analytics using the Pentaho Business Analytics
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Prepare a 7- 10 page APA style report with the data used with Pentaho Business Analytics.
Discuss the findings from the different outputs you receive
Provide a marketing plan based on the data.
The marketing plan will be targeted toward market intelligence, competitive intelligence, and other associated competitive marketing strategies that can be detailed with the use of data sets.
Student will include a copy of the backend code or attach the file used to obtain visualizations so they can be rerun to ensure completeness.
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This what the Midterm request, however, I did not use any data, however the capstone is quite difficult to comprehend
- Using existing data sets, find and collect at least 2 substantial different statistical data sets and place them into a .csv file. Potential sites where data can be accessed are listed below:
a. United States – Organisation for Economic Co-operation and Development (OECD) http://www.oecd.org/unitedstates/
b. Data Visualization Data Sets http://datavisualization.ch/datasets/
c. Visualizing.org Data Sets http://visualizing.org/data/browse
d. Chris Whong NYC Open Data Set https://chriswhong.com/category/open-data/
2. Write a 5 page APA submission on the importance of the importance of business intelligence and how it can successfully aid organizations in being competitive. Students must cover at least:
a. two different types of predictive modeling
b. three positive reasons to implement BI
c. three negatives to implementing BI, and
d. discuss how will data science transform American business
Suggestions for the Grading Criteria
Creating data analytics – You expertly create a data analytics using the Pentaho Business Analytics; the back-end code you provide or file used to obtain visualizations can be rerun perfectly to ensure completeness.
You astutely discuss the findings from the different outputs.
Data-based marketing plan
You effectively provide a marketing plan based on the data and decisively target the plan toward market intelligence, competitive intelligence, and other associated competitive marketing strategies that can be detailed with the use of data sets.
You lucidly organize material into well-formed paragraphs and arrange ideas logically to support the purpose of the paper; writing is fluid with an explicit focus and sensible structure.
You effectively fulfill the length requirement for the assignment, thoroughly address all assignment criteria, and fully develop and explore concepts.
Data analytics: strategies –
You insightfully evaluate data analytics to masterfully address specific organizational dilemmas.
You develop an innovative data management approach to support effective decision-making protocols.
Operationalizing predictive analytic models
You skillfully assess significant issues related to operationalizing the use of predictive analytic modeling within a specific business context.
Communicating data and predictive analytic content
You choose effective communication tools that successfully support a particular course of action using data and predictive analytic content.