If a firm has many lines of business, which is most likely, focus on few most related lines of business. In writing the paper, try to focus on significant and recent strategic issues of the firm, using concepts and ideas . The following is the suggested structure and format of the paper.
Add a subtitle to reflect the main idea of your paper.
1- Introduction (1 page): a brief description of what the paper is about ‘Bombardier Inc. “
2. The history of the firm and the nature of its business (3-4 pages): how and when the firm started, how horizontal and vertical extent of the firm evolved/changed over time (mergers? divestitures? Internal growth, etc.),
3-what is the main line (or lines) of business? What are its main assets? Sources of its revenue? Its costs and profits? And so on.
4. Regulatory/legal environment in which the firm operates (1-2 page): is there any important regulatory restrictions on the business? If so what are they? How do they impinge on the operation of the firm?
5. Main rivals and the nature of competition (5 pages): who are the main rivals? ” like Embraer , gulfstream ” How do they compare with the firm in question in terms of strengths and weaknesses? Profitability? Potential entry?
Appendix: collect all the tables and figures at the end of the paper. In the main text, you should indicate where a table or a figure should be placed.
The required format: The format of the report is the University of Chicago style, 1” margin all around, 1.5 line spaced and Time New Roman font size 12. The report should have page number at the bottom center
Industrial Economics Company: Bombardier Introduction to Bombardier Company History Product and Service Information Aerospace Urban Transportation Mainline Transportation Company performance review 2017 Financials Information on revenues, gains, and losses Firm’s Challenges Competitors Regulation Investment Opportunities Competition Industry overview Overview of the industry financials Top Competitors in the industry Boeing Cessna How Bombardier compares to its competitors? Product Differences SWOT Analysis External Threats Regulation; Trade; Resources Strategy Analysis of possible opportunities for Bombardier Military Options Cutting Edge Technology impact New Products Review of previous strategy used by Bombardier How decisions impacted revenue Determine the quality of past choices Conclusion Analysis of the future of the industry Our analysis of Bombardier as a whole Personal outlook of the company as a whole