Marketing Strategy and the Consumer Purchase

Topic 1: VALS

VALS™ strengthens demographic characterizations by explaining the deeper psychological drivers of consumer behavior. Visit the VALS™ web site, take the survey, and find out in which psychographic group you fall.

  • Would you have guessed that you would have been in this group?
  • How would you rate VALS™ in terms of market segmentation?
  • Why it is important for marketers to know VALS™ ?
  • How and when should this information be used?

THIS IS NOT A PROJECT/ASSIGNMENT, but A DISCUSSION POST.

500 WORDS MAX WITH CITED WORK.