select a service category and a service area and conduct a complete external environment analysis.
Service category is Cardiology
Service area is La Mesa Rehab https://www.lamesarehab.com/
My part entails to part listed below.
III. Service Area Structural Analysis:
A. Power of Customers
B. Power of Suppliers
C. Threat of New Entrants
D. Threat of Substitutes
E. Intensity of Rivalry