Length: 4000 words
Description of assessment task
Students provide a case study research design that responds to the media-related industry context described in the accompanying research brief. Students will initially provide an analysis of three original studies, presenting methods examples that they will draw on in their case study design. Students will then present a research proposal using a case study methodology that responds to the industry-related media context presented in the research brief
Part A: Literature review
Select and analyse three relevant scholarly research articles from a journal published from 2012 onwards that propose a methodology relevant to the industry-related media context described in the research brief. Provide a short summary of these three studies and their findings and conclusions, as a collective, somewhat similar to a short literature review. In your analysis, indicate what aspect of each study will contribute to the case study design you propose. Indicate your sources of reference within the body of this summary according to the Harvard system of referencing (Author, year). List the three readings in alphabetical order by first author’s last name in the reference list for the essay at the end. Indicate these three articles in the reference list using asterisks (*).
Part B: Research proposal
Propose a case study research design that responds to the media-related industry context presented in the research brief. To do this you will initially need to identify the aspects of the industry-related media context presented in the research brief that you will respond to. You will then need to generate an appropriate research question and highlight the conceptual construct or theoretical frame you will use to guide your case study approach. In your research proposal you will need to include what methods you will draw upon and provide a description of the data collection approach and instruments you would use. Through a discussion of sampling strategies and consideration of the selection of your research participants or data sources, you will need to demonstrate a cultural sensitivity. You will also need to consider the ethical implications and possible limitations of the methodology you are proposing. You will also need to clearly state how the methodology you propose will achieve the project outcomes.
Please note that this assessment task only requires you to plan-out the design stage (not conduct the data collection and reporting) so you are not actually doing this research. Here you arepracticing your research design skills in preparation fort ACX703. Your research proposal is forpractice purposes only and you will not be doing this research in your masters’ research units later in your course of study.