Written Assignment should be a minimum of 200 words, well thought-out and it should address the questions in their entirety.make sure it is
· Free of plagiarism,
· Using the recommended APA writing format,
· Properly cited, and
· Academically clear, meaningful, and substantive.
The assignment for is as follows:
A. Is Marketing Management an Art or a Science? (Review Chapter 23)
Take a position: Marketing management is largely an artistic exercise and therefore highly subjective versus marketing management is largely a scientific exercise with well-established guidelines and criteria.
B. Review Marketing Excellence: Starbucks, at the end of chapter 23. Address the following questions.
(i) Starbucks has worked hard to act ethically and responsibly. (a) Has it done a good job communicating its efforts to consumers? (b) Do consumers believe Starbucks is a responsible company? Why or why not?
(ii) (a) Where does a company like Starbucks draw the line on supporting socially responsible programs? (b) How much of its annual budget should go toward these programs? (c) How much time should employees focus on them? (d) Which programs should it support?
(iii)How do you measure the results of Starbucks’ socially responsible programs?