Write a literature review considering the role of cross-cultural differences on consumer conspicuous
consumption behaviour. The literature review should include recent research relevant to your research topic.
The literature review is divided into three sections, as follows. Please adopt this structure.
1. Introduction: This should define your topic and provide an appropriate context for reviewing the
literature (about 200 words, no more than 250).
2. Discussion: Summarise the important aspects of the existing body of literature (about 1500 words).
3. Managerial Implication: implications for marketing managers are outlined (100 words).
4. The literature review is strictly based on academic sources. You will need 15-20 references, preferably
from peer-reviewed journal articles.
5. Word limit is 1800 words