1) You will need to know about the Blue Ocean Strategy
You have these 2 platforms share economy companies
You have a choice of applying the blue ocean strategy to either
Uber or Airbnb
In applying the blue ocean strategy to the company you have
chosen also Analyse the following: –
• Briefly analyse the Blue Ocean strategy and what are the
• How does Blue ocean strategy strengthen the chosen
company competitive position?
• How does the blue-ocean strategy offer growth in revenues
and profits to the company?
• Evaluate how successful or effective this business model
and strategy is to the company you have chosen.
• What makes blue ocean strategy imperative in today’s