You will need to know about the Blue Ocean Strategy -You have these 2 platforms share economy…

1) You will need to know about the Blue Ocean Strategy

You have these 2 platforms share economy companies

You have a choice of applying the blue ocean strategy to either

Uber or Airbnb

In applying the blue ocean strategy to the company you have

chosen also Analyse the following: –

• Briefly analyse the Blue Ocean strategy and what are the

elements.

• How does Blue ocean strategy strengthen the chosen

company competitive position?

• How does the blue-ocean strategy offer growth in revenues

and profits to the company?

• Evaluate how successful or effective this business model

and strategy is to the company you have chosen.

• What makes blue ocean strategy imperative in today’s

business climate.

PFA

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